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A Sample Research Methodology Part

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Aug 14, 2010

Research Design

The research design is prepared with the aim of providing the proper way of research with respect to the study. This makes it important to clearly define the research design, which should be in order as it is required. However, the research on a particular topic can be done in many ways but for researcher it is more important to take out the best and suitable among these methods. (Walonick, 2003). There are various reasons for choosing the appropriate method of researches e.g. the approach, the topic etc.
Approach of the Study
There are two types of research strategies: qualitative and quantitative approaches (Holme and Solvang 2001, p. 84). The purpose of a qualitative approach is to gain a deeper understanding and description of a problem, through gathering and analysis of detailed data of ideas, feelings and attitudes. It is conducted through deep interviews in one or a limited number of companies in order to obtain comprehensive information (Tull and Hawkins 2003, p. 100) .For this reason; the questions are normally open-ended in qualitative interviews.
Research Strategy
A study according to Yin (2004), research can take place through five different research strategies, namely experiments, surveys, archival analysis, histories and case studies. Furthermore, Yin (2004) states that the selection of the research strategies that can be utilized depends on three distinct conditions, these are;
  • Proper understanding of research question of the study.
  • The conclusion to be obtained from the research method.
  • The key focus of study should not be diverted.
 To choose among the right research strategy, it is important to understand the research question of the study. Secondly, the author shall consider the environment and the conclusion to be obtained from the research work. Thirdly, the research strategy should accomplish the provided target of the research. In this section all the research questions posed begin with how the research is intended to be organized. The alternative research strategies available to be implemented include surveys and case studies. Hence, to take out the proper implications of the research done through selected research strategy, it becomes compulsory to choose the suitable methodology so as to focus on the main research rationale and question (Yin 2004).
Case studies are preferred with the aim to search for qualitative research through journals, articles and other experiences. These are the source of experience which can be used for clear understanding of the past and using those experiences in future, so that the mistakes can be avoided.(Saunders and Lewis 2002).
Data Collection Method
There are broadly two distinctions of data, namely: Primary & Secondary data. Primary data is collected for some designated research which has never earlier been attempted. It involves collection of data using forms, interviews, group discussions etc. The data is further put to statistical analysis to firm up the report of analysis. This method is more accurate and provides definite actionable end results. The data collection process here is however tedious in this method and take longer to complete. The primary data collection method dates back to 19th Century when the reporting style was also naïve and no proper research mechanism was known.
 The secondary method of research is relatively easier and involves data collection from existing sources of information or research of other people. The method involves sourcing of data from articles, white papers, internet media, print media, journals, existing research articles on the same topic and other reliable sources. However, information is gathered and filtered out for the use of the particular use of the research that is being carried out. This research involves a lot of time of segregation of the correct and relevant data.  
Data Analysis
Data analysis is the most critical part in carrying any form of research. The data analysis part involves complete knowledge and understanding of the research goal to begin with. The analysis of the data needs to be carried in a structured format. Data analysis can be done on quantitative or qualitative basis. The quantitative data analysis involves use of statistical tools like SPSS, Minitab etc , wherein the data collected over a length of time or events needs to be organized in a particular format and using the statistical methods, the data is presented in its understandable form. This method is more exact and provides with accurate analysis of the past data which can be spread out for future predictions or correlations (Helen 2007).
The qualitative analysis however, relies more on the theoretical concepts developed and forms a preposition based on the information in the form of responses, case studies and other relevant research material.
The main strength of qualitative research is the detailed and complex description of experience of the sample group on a particular research topic. Qualitative research examines the Human aspect of the research question. This research also provides useful insight into the world of immeasurable factors and variables such as society rules, religion parameters & attitudes. Sometimes, qualitative research is used alongside quantitative research to gain deeper insights and understand the intricate facts of the submitted data.
Qualitative research answers the “WHY” question rather than attempting the “HOW” part of the research question. The information utilized for qualitative research is generally unstructured and needs to be thoroughly managed before the analysis part can start. Information is generally obtained from media interviews, emails, feedback notes, indirect interviews, related videos etc for the conduct of research.

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